Work

Highlights

My journey at ThousandEyes began in 2012 as one of the earliest employees, helping shape the company’s digital presence from the ground up. As the business scaled and was later acquired by Cisco in August 2020, my responsibilities expanded from building responsive interfaces to leading global web strategy across web experience, growth, operations, and platform evolution.

Roles and Dates

• Head of Global Web Strategy, October 2021 - Present
• Senior Manager, Web Strategy, September 2019 - October 2021
• Senior Web Developer, September 2015 - September 2019
• Web Developer, October 2013 - September 2015
• Front-End Software Engineer, February 2012 - October 2013

Scope of Work

Across more than a decade, I have worked across HTML, CSS, JavaScript, PHP, Java, MySQL, Spring MVC, Jenkins, Gradle, Grunt, QA tooling, accessibility testing, MarTech integrations, SEO, analytics, and digital strategy. Today the role centers on aligning global web properties with business objectives while modernizing the platform for the next generation of AI-powered web experiences.

Highlights

I co-founded Badman Studios in 2013 to champion authentic low-frequency and bass-heavy music. Since then, the label has grown into a recognized name in the dubstep and bass scene, releasing charting EPs with recognition on platforms like Beatport and Juno Download while building a global artist roster across the US, UK, Germany, Spain, Canada, and Colombia. The roster includes artists such as Leaf, DJ Madd, Sepia, Die By The Sword, Basura, Brightwing, Handsome Tiger, Phydra, Grim Sickers, T-Man, Arkham Sound, Subtle Mind, Grawinkel, B-Say, Bukkha, Major Oak, and Pillow.

Selected release accolades include:

• DJ Madd’s Soldiers EP reached Beatport Number 1 and Best New 140 / Deep Dubstep / Grime.
• Phydra’s Overhaul EP landed Beatport Best New Releases and a Top 10 placement at Number 3.
• Basura’s Tippin Point EP hit Juno Download Number 1 Top Release and Beatport Top 10 Releases.
• Handsome Tiger’s Yardman EP earned Juno Download Top Releases and Beatport Best New Releases.
• Die by the Sword’s District EP reached Beatport Best New 140 / Deep Dubstep / Grime and Juno Dubstep Top Singles.
• Sepia’s Sanctuary EP was included in Juno’s Best of 2020 and Beatport Best New Leftfield Bass.
• Brightwing’s Marching Orders EP received Beatport Best New Release recognition.
• The Leaf, Grim Sickers, and T-Man collaboration Pass Dat Spliff reached Juno Download Top Releases and the UK Grime 50 Reload playlist.

Scope of Work

I oversee strategic planning, artist relations, release coordination, mastering schedules, marketing campaigns, digital distribution, social media, rights and licensing, and legal agreements. The role blends creative direction with operations and long-range brand building.

Highlights

At LA Execs Group, I was responsible for maintaining and improving the company’s digital presence for a real estate audience. The work combined site management, technical platform support, search visibility, and user engagement optimization.

Scope of Work

Responsibilities included website functionality, technical systems operations, content updates, analytics review, SEO improvements, and maintaining secure, compliant integrations across the platform.

Highlights

I supported the chapter’s effort to modernize its digital presence around leadership, scholarship, and sisterhood. The work focused on creating a more welcoming and intuitive website experience.

Scope of Work

I built bespoke interface improvements with custom HTML, CSS, and JavaScript, coordinated content updates with chapter officers, and applied SEO and analytics practices to improve visibility and engagement.

Highlights

At Swaapr, I led the technical direction for a trust-based marketplace designed for student communities. The team won first place at Startup Weekend Bay Area in May 2011, and the platform expanded rapidly in the months that followed. The work also earned media coverage from The Daily Nexus, Pacific Coast Business Times, Santa Barbara Independent, Noozhawk, and Her Campus.

Scope of Work

I built modular front-end UI components, integrated Facebook Login and Graph API features, implemented analytics tooling, applied SEO best practices, and handled supporting infrastructure work including domains, DNS, and internal collaboration tools.

Highlights

My internship at Chegg focused on improving digital experiences for a large student audience. It was an early opportunity to work in a fast-paced product environment with cross-functional teams.

Scope of Work

I helped build and refine front-end components, supported responsive implementation work, and partnered with fellow interns plus design and marketing stakeholders on student-focused campaigns and product enhancements.

Highlights

In this role, I helped improve the department’s digital presence for students, faculty, and academic programs. The work combined front-end implementation with ongoing content and information maintenance.

Scope of Work

I refined user interfaces, updated course listings and departmental information, and supported a redesign of the Italian Studies Multi-Campus Research Program Initiative website with an emphasis on navigation, consistency, and link quality.

Highlights

At the Kavli Institute for Theoretical Physics, I supported a research environment where dependable computing and networking directly affected the work of resident and visiting physicists.

Scope of Work

I handled first-line hardware and software support, helped maintain local network reliability, assisted with account and email setup, supported shared resource access, and participated in regular system updates and backups.